Upcoming Schedule
IFNA Members and guests meet every third thursday of the month.
| Date | Time | Workshop |
| 15/03/07 | 8:30-10:00am | Endless Referrals - Part 1 |
| 19/04/07 | 6:30-8:30pm | Endless Referrals- Part 1-2 |
| 17/05/07 | 8:30-10:00am | Executive Meeting |
| 21/06/07 | 6:30-8:30pm | Marketing To Women |
| 19/07/07 | 8:30-10:00am | TBA |
| August | OFF | |
| 20/09/07 | 6:30-8:30pm | Benefit Plans in the Fitness Industry |
| 18/10/07 | 8:30-10:00am | Annual General Meeting |
| 15/11/07 | 6:30-8:30pm | Holiday Gala Event |
| December | OFF |
From Mars to Venus: Gender Intelligent Marketing to Women
Mary Charleson
Women buy or influence the purchase of 85% or more of what is sold. Yet a recent Canadian survey revealed that women’s satisfaction level with many industries is well below 50%. Based on research, personal experience and interviews with both industry experts and women on the streets of Vancouver, Mary will show you the top 10 things you need to know to reach this very important consumer group. She’ll discuss the importance of social strategy, a growing movement, and introduce new research about why it is so important when reaching women. This presentation will look at advertising and business examples – and give you insights you can put to work immediately. Get to know your female consumer because research shows that when you market intelligently to women, you also sell more to men.
Thursday, June 21st, 2007
Time: 8:30-10:00am
Location: 550 Robson St. Suite 300
Cost: Members FREE Non-Members: $35.00
1.5 BCRPA Credits
About Mary Charleson
Mary Charleson is President of Charleson Communications, a consulting company specializing in marketing research, strategy and advertising development. Mary’s career spans over 20 years in media sales, advertising creative development, production, marketing management and research. She established Charleson Communications in 1991. She holds an MBA in marketing, teaches courses in marketing and leadership for City University’s MBA program, and guest lectures at Capilano College. Since 2002 she has written a monthly column on strategic marketing issues for Business in Vancouver. Mary is an active member of Toastmasters speakers bureau and a frequent conference presenter on marketing issues
Location: 550 Robson St. Suite 300 (between Seymour and Richards)
RSVP: Donna Hutchinson 604.985.7410 Donna@ifnanetwork.com
Imagine.......
• You are so sought after that you have a waiting list of people who want to train with you.
• You are hiring other trainers because you are so busy with referrals.
• You can pick the hours, days and only the people you want to train.
• You can go on holiday and still generate income while you are away.
Any experienced personal trainer will tell you that the majority of their business is generated through referrals. Some of the most successful trainers know the secret on how to generate endless referrals. Join this workshop and you will also learn some of those secrets and start imagining a different life for yourself.
Speaker - Faolan Dunphy
An 11 veteran of the fitness industry, Faolan Dunphy is the owner of a highly successful Vancouver based Personal Training business. He is a BCRPA course conductor teaching the fitness theory and weight training modules. Faolan holds the position of Treasurer for the International Fitness Network Association.
When: Thursday, April 19th, 2007
Time: 6:30-8:30pm
Location: 550 Robson St. Suite 300
2 BCRPA Continuing Education Credits
Complete the registration form to guarantee your spot.
Space is limited to 15 participants