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From Mars to Venus: Gender Intelligent Marketing to Women
Mary Charleson

Women buy or influence the purchase of 85% or more of what is sold. Yet a recent Canadian survey revealed that women’s satisfaction level with many industries is well below 50%. Based on research, personal experience and interviews with both industry experts and women on the streets of Vancouver, Mary will show you the top 10 things you need to know to reach this very important consumer group. She’ll discuss the importance of social strategy, a growing movement, and introduce new research about why it is so important when reaching women. This presentation will look at advertising and business examples – and give you insights you can put to work immediately. Get to know your female consumer because research shows that when you market intelligently to women, you also sell more to men.

Thursday, June 21st, 2007
 Time: 8:30-10:00am
Location: 550 Robson St. Suite 300
Cost: Members FREE Non-Members: $35.00
1.5 BCRPA Credits

About Mary Charleson
Mary Charleson is President of Charleson Communications, a consulting company specializing in marketing research, strategy and advertising development. Mary’s career spans over 20 years in media sales, advertising creative development, production, marketing management and research. She established Charleson Communications in 1991. She holds an MBA in marketing, teaches courses in marketing and leadership for City University’s MBA program, and guest lectures at Capilano College. Since 2002 she has written a monthly column on strategic marketing issues for Business in Vancouver. Mary is an active member of Toastmasters speakers bureau and a frequent conference presenter on marketing issues